The Cheesecake Factory has partnered with Feeding America, the nation's leading domestic hunger-relief charity, to provide relief to children and adults in need. During September Hunger Action Month in 2009, The Cheesecake Factory embarked on a month long coast-to-coast 'Drive Out Hunger' Tour™. Cheesecake enthusiasts visited the tour stops and received a complimentary slice of our Ultimate Red Velvet Cake Cheesecake™ when they donated cans of soup for local food banks.
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The tour visited 30 cities in 30 days, beginning in Los Angeles on September 1 and culminating in Washington, D.C., on September 30. Additionally, on September 30, the "You Dine, We'll Donate"™ event allowed guests at all 146 Cheesecake Factory locations to bring in two cans of soup, and 10 percent of their guest check was donated to local food banks. In honor of those who participated in the "Drive Out Hunger" Tour, a unique sculpture made with 30,000 cans of soup generously donated by Campbell Soup Company and constructed in the shape of a slice of Ultimate Red Velvet Cake Cheesecake was unveiled at the Capital Area Food Bank in Washington, D.C. on October 1st.
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